BAFS

Innovation

Development

BAFS Innovation Development Company Limited

was established on December 15th, 2016 to research and develop technological and digital innovations for BAFS Group’s core operations, which focused mainly in the fuel transportation sector in Thailand.

In alignment with our vision of “uplifting happiness through sustainable innovation”, we strive to create products and services that not only satisfy the customer’s needs, but in doing so, also contribute to the betterment of society, and the environment.

vision

Uplifting happiness through sustainable innovations

mission

Employees

We believe that happiness and inclusion are fundamental to productivity, creativity, and a strong corporate culture. We prioritize continuous learning, and view mistakes as growth opportunities to learn and develop our full potential.

Employees

We believe that happiness and inclusion are fundamental to productivity, creativity, and a strong corporate culture. We prioritize continuous learning, and view mistakes as growth opportunities to learn and develop our full potential.

Customers

We provide products and services that solve our customers’ pain points based on a design thinking approach to gain an understanding of their requirements, values, and constraints.

Shareholders

We aim to create a sustainable business that provides competitive returns.

Business Partners

We view our business partners as a key factor to success and try to achieve mutually beneficial outcomes in accordance with the principles of good corporate governance, and in compliance with legal agreements.

The World

We believe we can play an important role in creating a brighter future for the next generation, and actively manage our operations to reduce possible impacts to the environment, while simultaneously create benefits to society.

Core Values

Fun

We try to create happiness in everything we do, because happiness is central to the quality of life, productivity, creativity, and ultimately, the company’s competitiveness.

Integrity

We always choose to do the right thing even though it may be more difficult choice.

Creativity

We believe that out of the box thinking combined with taking a different perspective to existing problems/solutions and experimenting with new ideas are essential to a sustainable business.

Message from the management

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Management message: CEO

bid is committed to creating innovative solutions that truly solve our customers’ pain points based on a customer-centric design and development process, while at the same time, aiming to do our part to help society, and the environment.

Mr. Gritt Madisara

Chief Executive Officer

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Management message: CDO

Every member of digital team aims to deliver the best software and digital service experience to all users. We have experiences in software development as a real user. We also create good experiences and offer various solutions which are suitable for actual situations and user’s requirements according to each function of business. We ensure your investment is worthwhile, useful, and the most satisfying.

Ms. Nisudthaya Atchadaphimuc

Chief Digital Officer

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Management message: CIO

We believe in our team members who are determined to find the right solutions and develop further to be a sustainable innovation.

Mr. Surawit Yuangmanee

Chief Innovation Officer

Companies in BAFS Group

Business Partners

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